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Under its Greenland brand, Americana Group offers consumers in Egypt a wide variety of fresh and healthy dairy products, as well as fruit juices. From its early days, the brand set itself apart from the competition by employing a selection process which guaranteed that only the highest-grade of natural milk was used in the production of dairy products. In particular, the brand’s offering of white cheese has met with phenomenal success among consumers, making it not only Egypt’s favourite white cheese, but also making Greenland the world’s largest producer of white cheese in Tetrapaks. The Greenland’s product portfolio also includes a range of natural fruit juices, including apple, orange and guava.