Baskin Robbins
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Since Americana Group opened its first Baskin Robbins franchise outlet in Kuwait back in 1986; consumers throughout the MENA region have taken enthusiastically to the world’s Number 1 ice cream brand. During its early years in the region, Baskin Robbins’ hallmark offering of “31 flavours” had Middle Eastern consumers captivated by its bewildering array of tastes and colours. With warm weather prevailing over the region almost all-year-round, Baskin Robbins quickly became an indispensable part of people’s lives, transporting them to a cooler, more flavorful world with every ice cream-laden scoopful. Americana Group’s Baskin Robbins chain currently includes 73 stores across Kuwait and Egypt.
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