Costa Coffee
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Middle Easterners are some of the world’s most dedicated coffee enthusiasts. With a tradition of coffee drinking dating back hundreds – if not thousands – of years, their enthusiasm for Costa Coffee was virtually guaranteed. The global brand’s 22-minute slow roasting process did not take long to attract consumers, who filled Costa Coffee outlets to enjoy Costa’s smoother, richer flavour coffee with freshly baked pastries. Under the banner of the Americana Group, the Middle East ranked among the fastest growth areas for the Costa Coffee franchise, which originated from a small cafĂ© in London to become an international phenomenon. Welcoming customers with cozy sofas, an extensive food menu and, most importantly, sublime coffee, Americana Group’s Costa Coffee network now numbers 56 outlets in prime locations across Egypt, Jordan, Lebanon and Kazakhstan.
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